Cole and Marmalade

Cole and Marmalade are two rescue cats — a sleek black cat and a ginger tabby — who became internet stars through a hugely popular YouTube channel run by their owner Chris Poole. Cole was adopted from a shelter as a black kitten, a colour that is statistically the least likely to be rehomed because of lingering superstition; Marmalade, an orange tabby, had already survived cancer as a young cat. Together their funny, warm, and often educational videos — covering everything from playtime and "cat logic" to serious messages about adoption, neutering and responsible ownership — have drawn millions of views and a devoted following. Beyond the entertainment, the channel has become a genuine force for good in the rescue world, using the pair's popularity to promote shelter adoption (especially of hard-to-place black cats), raise money for cat charities, and gently teach a huge audience how to care for their pets better. Cole and Marmalade show how the modern "famous cat" can be more than a meme — an ambassador who turns online affection into real-world adoptions and welfare.